Apple unveils new Apple TV 4K with Siri AI
Apple is trending due to the announcement of a new Apple TV 4K that integrates Siri AI for conversational content discovery and hands-free control. The device is also drawing attention for its $299 price tag, which is significantly higher than previous models.
What happened
- Earlier
Apple announces the new Apple TV 4K featuring the A19 chip and Siri AI [1].
- 15 Oct, 2026
Pre-orders for the device begin, with official availability set for November 13 [1].
What you need to know
The device includes three far-field microphones for hands-free Siri commands [1].
Siri AI can answer questions about shows in a text-only overlay to avoid interrupting audio [3].
A new remote feature allows users to trigger a sound to help locate the device [3].
It supports a surround sound setup when paired with four HomePod (2nd gen) or HomePod mini 2 speakers [1].
It is not confirmed when the Siri AI beta will fully exit beta for all supported models [2].
Background
The new Apple TV 4K is powered by the A19 chip, which offers CPU performance up to 50 percent faster than previous versions [1]. It utilizes Apple Intelligence to allow Siri to understand personal context, such as recommendations sent via messages [1, 3].
The device costs $299, a jump from the 2022 model's starting price of $129 [2]. Apple attributed this increase to rising chip costs caused by the AI boom and high demand for memory and storage in data centers [2].
Questions people ask
Will older Apple TV models get Siri AI?
Siri AI is coming to 2021 and 2022 Apple TV 4K models via the tvOS 27.2 update, but it will not be available for the 2017 model or Apple TV HD [2].
What are the requirements to use Siri AI?
The home owner must have an iPhone or iPad that supports Apple Intelligence [2].
Where this came from
[1] apple.com
Apple unveils the new Apple TV 4K, supercharged by Siri AI
Preview image from apple.com
[2] finance.yahoo.com
Apple doubled the price of its TV streaming box from $150 to $300, and even the company's hardcore fans are furious
Preview image from finance.yahoo.com
[3] engadget.com
Apple TV 4K And HomePod Mini 2 Hands-On: A Look At The Audio Updates And Siri AI
Preview image from engadget.com
Found through Google Trends and drafted with AI from at least two cited sources. Published automatically after passing our automated checks for sources, wording and safety. It may not have been reviewed by a person yet. Report a correction.