Why is Rice Krispies recipe change trending in Canada?
Kellogg's has changed the recipe of Rice Krispies in the UK, replacing whole rice grains with rice flour and corn flour. This change is due to weather conditions affecting rice supplies. The company says the sound of the cereal may be quieter, and some customers are unhappy with the taste and texture.
What happened
- Earlier
Kellogg's announced the recipe change for Rice Krispies and Coco Pops in the UK [1].
- Earlier
Kellogg's confirmed that Rice Krispies in Canada will continue to be made with real rice grains [2].
What you need to know
The new UK recipe uses rice flour and corn flour instead of whole rice grains.
The sound of the cereal may be quieter, but the snap, crackle, and pop is still present.
The change includes the addition of wheat gluten, making the cereal unsuitable for those with wheat allergies.
It is not clear how long the recipe change will last or if it will be implemented in other countries.
Background
Kellogg's has changed the recipe of Rice Krispies and Coco Pops in the UK due to weather conditions affecting rice supplies. The new recipe uses rice flour and corn flour instead of whole rice grains, and includes wheat gluten. The company says the change was carefully assessed for taste, appearance, and texture, and they are listening to consumer feedback.
Rice Krispies in Canada will continue to be made with real rice grains, as no changes are being made to the ingredients or recipes.
The recipe change comes with sales of Rice Krispies in decline, and the cereal is still fortified with fiber, vitamin D, and iron.
Questions people ask
Will the recipe change be implemented in Canada?
No, Rice Krispies in Canada will continue to be made with real rice grains.
Why did Kellogg's change the recipe?
Kellogg's changed the recipe due to weather conditions affecting rice supplies.
Is the snap, crackle, and pop sound still present?
Yes, the snap, crackle, and pop sound is still present, but it may be quieter.
Where this came from
[1] bbc.com
Uproar over missing 'pop' as Rice Krispies changes its recipe
Preview image from bbc.com
[2] cp24.com
Rice Krispies will continue to be made with real rice in Canada, Kellogg’s says
Preview image from cp24.com
[3] thegrocer.co.uk
Kellogg’s drops rice from Rice Krispies and Coco Pops recipes
Preview image from thegrocer.co.uk
Found through Google Trends and drafted with AI from at least two cited sources. Published automatically after passing our automated checks for sources, wording and safety. It may not have been reviewed by a person yet. Report a correction.