Why is Josh Allen’s pistachio farm trending?
Josh Allen is trending due to a new ad campaign with Wonderful Pistachios that debuted on October 12. The commercials highlight a unique fact about the NFL star: he and his family own a farm that grows pistachios sold to the brand.
What happened
- Earlier
A limited-edition Josh Allen pistachio package is released in stores [2].
- 12 Oct, 2026
New commercials featuring Allen debut during the Bills game against the Los Angeles Rams [1], [2].
What you need to know
Allen's family farm is located in the Central Valley of California [2].
The partnership includes a scholarship for students in Allen's hometown of Firebaugh [2].
The campaign features social media giveaways and special events at Bills Backers bars [2].
Allen is projected to be the second-highest earner in the NFL for 2026 [1].
The sources do not specify the exact size or location of the farm beyond the Central Valley region.
Background
Josh Allen is the star quarterback for the Buffalo Bills and is currently under a contract that lasts through 2030 [1].
Beyond football, Allen is a highly marketable athlete with several current partnerships, including deals with Pepsi, Gatorade, SoFi, and Therabody [1].
His connection to the pistachio industry is personal, as his family's farming operation supplies the product used by Wonderful Pistachios [2].
Questions people ask
Does Josh Allen actually own a pistachio farm?
Yes, his family owns a farm that grows pistachios which are then sold to Wonderful Pistachios [2].
What other business ventures does Josh Allen have?
He has partnerships with several brands, including Therabody, SoFi, Pepsi, and Gatorade [1].
Where this came from
Found through Google Trends and drafted with AI from at least two cited sources. Published automatically after passing our automated checks for sources, wording and safety. It may not have been reviewed by a person yet. Report a correction.