Beyond Meat dealt another blow as investors protest planned change

Sign up to IndyEat’s free newsletter for weekly recipes, foodie features and cookbook releasesGet our food and drink newsletter for freeGet our food and drink newsletter for freeBeyond Meat’s stock tanked to below $1 as investors fretted over its plan to cut its debt by issuing more shares Tuesday.It was the latest blow to the plant-based meat maker, which has suffered weak demand for its burgers, sausages, and tenders, among other products. The company’s net revenue was down 15 per cent in the first six months of the year.The El Segundo, California-based business said Monday that most holders of its convertible notes agreed to a plan to help Beyond Meat reduce its debt load by $800 million, and extend the time until that debt matures.Under the plan, the company exchanged debt due in 2027 for $202.5 million in debt maturing in 2030. The company said it would issue up to 326 million shares of new stock. That rattled investors, since it will dilute the value of current shares.Beyond Meat’s stock closed Monday at $1.04 per share. On Tuesday, Beyond Meat’s shares opened at 92 cents and were down 12 per cent in mid-day trading.open image in galleryBeyond Meat has suffered poor sales of its products, which include burgers, breakfast sausage, steak, chicken tenders, and beef crumbles, among other items (Joe Raedle/Getty Images)Nasdaq-listed companies must not let their stock drop below $1 for 30 consecutive days or they could eventually see the stock delisted. Beyond Meat’s shares are down 73 per cent from the start of this year.Beyond Meat was the darling of the plant-based meat industry when it went public on the Nasdaq stock exchange in 2019. The company had attracted celebrity investors like Microsoft co-founder Bill Gates and actor Leonardo DiCaprio and had big plans to expand overseas.But U.S. demand for its products never really took off. Consumers weren’t excited about the taste or the long list of ingredients, and inflation-related cost increases further hurt the company. Beyond Meat introduced a healthier version of its signature burgers in 2024, but that didn’t boost U.S. sales.Demand has been higher in Europe, where McDonald’s sells Beyond Meat’s plant-based burgers and nuggets. But U.S. fast food chains have been reluctant to add Beyond Meat’s products to their menus. Beyond Meat also suspended its operations in China earlier this year due to poor sales.During a conference call with investors in August, Beyond Meat founder and CEO Ethan Brown said the company planned to increasingly use “Beyond” as its primary brand and move beyond animal meat replicas and into other protein offerings.



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